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“Creativity does have a reputation for being magical. For the longest time, creativity was considered the work of a genius operating on her own—and in fact, creativity does depend to some extent on the intelligence, expertise, talent, and experience of an individual. Of course it does. But it also depends on creative thinking as a skill that involves qualities such as the propensity to take risks and to turn a problem on its head to get a new perspective. It is the desire to do something because you find it deeply satisfying and personally challenging that inspires the highest levels of creativity, whether it's in the arts, sciences, or business."
Teresa Amabile (2008)
Harvard Business School
